Stepping it up!
Seo Help from Seo Creation Lab. I want to talk about these guys again. They are leading the way on the SEO front providing top notch service and results organically. They are up to speed on the social networks, driving visitors to your site. They do all of this ethically and affordable. They identify with you and your target market! They go the extra mile to make sure you are a success. Seo Creation Lab providing you your SEO HELP!
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Seo Creation Lab
SEO HELP from Seo Creation Lab. A small SEO firm that is blowing up the web with there organic optimization. They are providing outstanding results organically! Make sure that all the organics are in place before you start your paid cam pains. That is were they come in they will overview your site compile a list of suggestions and walk you Thur the process. Unbeatable customer service and results. Seo Creation Lab offering you your SEO HELP!
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SEO HELP on images
SEO HELP here to give some insite on using images in a optimized way on your site
SEO for Images on Web Sites
By: Patrick Heathcock - [web]
Posted 07/24/07
Here are a few rules that need to be followed to ensure that the images become an asset to your site rather than an unwieldy burden and that your careful SEO use of keywords in the text is enhanced by the images:
1. Make sure all your images are correctly optimized: i.e. a relatively large image of 600x475 pixels should be between 20KB and 50KB in size(maximum). If you use a lot of thumbnail images on one page (125x125 pixel) then they should be between 5KB and 10KB in size.
By sticking to these simple size guides you will ensure that your page loads quickly. Do check every single image that you put up. I have seen images on websites that are 2MB in size, leaving the web site owner scratching his head and wondering why the page takes so long to load. Casual surfers will have long since departed to faster loading sites.
2. Naming your images appropriately will substantially help by making it easier for Google to find the images on your web site (Google has recently changed its algorithm to take into account images and other media more than ever before) improving your overall search engine optimization.
Try to name each image using keywords that link to the subject of the page that the image is on. If the subject of your page is red flowers, then find an image of a red flower and name it red-flower.jpg. Hyphenate the image names or use underscore between the words. The search engine spiders will see this image name as separate words if you do this.
Don't be tempted to abbreviate your image names, thus rendering them unrecognizable for SEO purposes e.g. rdflwr.jpg. You may end up with rather long image names by using the full keyword names but you will maximise the SEO benefits of your chosen key phrases for each page.
Lastly vary the image names that you use, when you have multiple images on one page, even by one letter to make it a plural e.g. red-flowers.jpg or flowers-red.jpg so that the search engines don't penalise you for keyword loading.
3. Make sure you add alt tags to every image, which are also taken into account by the search engine spiders, once again using appropriately varied keyword phrases that link to the subject of the page.
4. Search on the Net for royalty free stock picture libraries. There are many of them, some specialising in one subject others covering a huge range of subjects. They are normally free to register with and generally use one of two payment systems: a credit system whereby you purchase x number of credits and each image costs a number of credits according to size; or a monthly subscription which allows you to download a certain number of images each month. Most libraries provide web ready images at 72 dpi or print ready images at 300 dpi. Web ready images are generally from 450-800 pixels wide or high, but this is perfectly adequate for use on a website. With prices often ranging from $1 per web ready image to $50 for a A4 sized print ready image this is a very affordable way of enhancing your web site and attracting both spiders and surfers.
Patrick Heathcock is a photographer and web developer. Co-creator of http://www.aflowergallery.com - an online art gallery and flower picture library, he has also recently launched a luxury travel website http://www.justtheplanet.com and maintains several other websites including http://www.food-and-family.com.
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8:41 PM | 0 Comments
SEO Help for the begginer
SEO Help for the begginer. I hope this artical can give you some useful info if you are new to SEO. I you have been around for a while this will be common knowledge for you,but we are here to help all new and experenced SEO professinals .
Basic SEO Article - Focusing on Quick Optimization techniques for the newbie
By: Brad Callen - [site]
Posted 08/22/05
On-page optimization is often ignored by the top sites on Google - after all, who cares about a few percentage points when you can literally buy your way to the top of the search engine result pages (SERPs) with a bucket-load of inbound links?
Today I'll discuss a bit about why, contrary to common practice, why on-page SEO is so important and then tell you how you can quickly optimize your web pages even if you have very little time!
On-Page SEO - The Benefits
A lot of webmasters (including some self-proclaimed SEO experts) claim that on-page optimization is obsolete - that the only thing that matters is off-page optimization (i.e. link building).
So is that true?
Actually, like most SEO hype, there's some truth involved. Inbound links have become the overwhelming determining factor in a website's search engine rankings, but theres more to the story then that.
Why bother with On-Page SEO?
Here are just three reasons off the top of my head:
- With everyone chasing after links, the playing field is leveled somewhat. This means that well-optimized pages will have a better chance of ranking higher if they might not beat the top websites on link count (but come close nevertheless).
- Because of keyword spamming, search engines paid more attention to links. Now, because of link-spamming, search engines are moving back towards paying more attention to other ranking factors, including on-page optimization.
- Over 90% of your competition probably doesn't know how to optimize their web pages, or are doing it wrong, or are probably committing some sort of search engine spamming, so that you can immediately place yourself within the top 10% of your niche by just spending a few minutes on each page and getting things done right (or hiring someone to do it for you if you have a huge site).
I'll be honest. No one knows exactly how important on-page optimization is. Of course, you should still be paying a great deal of attention to link-building, but the key is this - link-building is a long-term process, whereas on-page optimization a short, one-time thing. With its obvious ranking benefits, why wouldn't you be optimizing your web pages?
On-Page SEO - A Quick Tour
Before I go over the techniques, I want you to remember these things:
Search engine optimization is a lot about doing things in moderation - you can't do too little of it otherwise your pages won't rank at all, and if you go too far (and start spamming the search engines), you'll get your website banned and essentially kiss your online business goodbye.
Secondly, before you are optimizing a particular page, make sure you write down a short list of core keywords for that page. This is extremely important - search engines rank pages, not websites, so all your efforts should be directed towards making sure individual pages rank best for their own primary keyword.
Title Tag
The Title tag is where most webmasters make serious mistakes (in case you didn't know, the Title tag contains the text that you see on the top of your browser window). Now the best way to write a Title tag is to make sure that you get your best keywords for that page in there. Don't bother with words that are not needed, such as ''and'' or ''the'' - stick with your core keywords.
Using the example of a website owned by a professional resume writer looking to start their online business, for the home page you would probably use the following Title tag:
''Professional Resume Writer Guaranteed Resume Writing''
Not only do you have your core keywords in there, you have also managed to combine them in one line without using the needless words like ''and'' and ''the''.
Of course, you can always go too far and stuff the Title tag with as many keywords as possible. If you are thinking about doing that, DON'T! That sort of optimization will land you into trouble with the search engine algorithms, which automatically flag any website that uses spammy optimization techniques - and once you are ''red-flagged'' like this, you'll be going down, not up in the rankings.
The next step is to take care of all your header tags.
Header Tags
Also known as H1 and H2 (and so on) tags, the header tags in your page give the search engine spiders an idea of how your page is structured. Therefore, if you can put in important keywords that are relevant to your page's content in the header tags, the search engine will then ''know'' that this particular page contains information on topics relating to those keywords - thus helping your page rank better for those keywords.
It's actually simpler than it sounds. Sticking with the ''Resume Writer'' website, let's suppose you have a page that's titled ''How to write a Resume'' (bear with me here). Now, you might have two sections on that page - an article on resume writing and general resume writing tips. Now instead of lumping it all together, here's what you could do:
- H1 tag for the page heading - including a variation of the Title tag
- H2 tags for both sections - ''Resume Writing'' and ''Resume Writing Tips'' in this case.
Textual Tags
When a search engine spider is scanning a page, it's looking for several factors to determine what is important and what's not. In particular, it looks for text tags - bold, underline or italics, to help it rank the page. Why?
Quite simply, the search engine spider is programmed to ''think'' that any text that is put in bold, italics or underlined is considered important information by the user, and therefore it ''might'' be important. This is where bullet points come in handy as well.
I said ''might'' be important because search engine spiders have very sophisticated algorithms that look at hundreds of other factors, including the relevance of the surrounding text.
So if you concentrate on putting bold or italics tags around your core keywords (while maintaining a natural flow of content), you will be directly improving the chances of a search engine spider ranking that page higher for those keywords.
Similarly, if you have an important list of points that you want to emphasize (or perhaps summarize), you could put them in an ordered (numbered) list or just a plain bulleted list on your page - this will set that portion of text apart and alert the search engine spider that this text is more important.
The Image Tag
This is an interesting tag because it's not that widely-used, and when some webmasters do use it they tend to stuff the tag with keywords in a futile attempt to influence search engines.
The Image tag is supposed to help the search engines ''read'' into what the image that you are displaying is about - thus the need to plug in your relevant keywords into the tag. Note that if your image is, let's say, a picture of a hiking resort and your website is an adventure tours business, then you might plug in keywords that relate to hiking resorts - remember to focus on the core keywords for that page and not just the website on the whole.
About the Author:
Brad Callen
SEO Professional, owner of http://www.seoelite.com and Internet Marketing Consultant for http://www.Textlinkbrokers.com . Any reproduction of this article needs to have an html link pointing to
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8:25 PM | 0 Comments
SEO Help
Seo Help is provided by Seo Creation Lab to keep you up to date. We search out articles that will be useful in your seo campaigns
Three things you should NEVER do
By David Leonhardt
Three things you should NEVER do(even if some slick-talking "expert"tells you it will cost you only $499and will guarantee you gaggles of customers)
A webmistress asked me recently how much I would charge to optimize her site for the search engines. I took a glance at her site, and the first thing I found was a hidden link to an association she was part of.
I asked her why the link was there. She told me it was "for the search engines." It never ceases to amaze me how much really bad - I mean absolutely horrible - advice is floating around the Internet.
She never did hire me, but she did walk away with one free piece of advice that I now share with you: "Remove that link ASAP." Hidden links and hidden text are big trouble and something you should never do.
A hidden link is simply a link the search engine robots would follow, but is not visible to the naked eye. It could be a one pixel by one pixel graphic the same color as the background. Hidden text could be keyword written in the same color as the background.
If a search engine detects text in the same color as the background, it might penalize or even ban your site. In fact, one search engine expert has even suggested that if your background is, say, white, and you have a black table with white text on your page, that search engines would read that as hidden text (white background, white text) even though the text is clearly visible in the black table. Hmm. I will have to revisit my own site's colors.
Why are hidden links and hidden text bad? Because they try to cheat the rules. Cheating is bad, and search engines do not like playing with cheaters.
Duplicate pages are also a no-no. Search engines like original content made for human visitors. Five pages with the same article are seen as spamming, even if you did change "bicycle repair" to "fix your bike" in the second version and to "bike repair" in the third.
I was asked to exchange links with four websites this one person owned. The sites are very wholesome and I believe the webmaster is too. But the link pages on each website are identical: same introductory text and same links in the same order with identical wording each. All it would take is one complain to get all four sites banned, or at very least, severely demoted at Google and other search engines.
Needless to say, I turned down the offer, so that my site would not be associated with a "bad neighborhood".
Why are duplicate pages bad? Because they try to cheat the rules. Cheating is bad, and search engines do not like playing with cheaters.
Doorway pages are also bad. A doorway page is a page carefully designed to do well on search engine results, but is never meant to be used by humans. Often there is then a link to a website or there is some form of redirect.
Why not just optimize your site for the keywords you want, rather than try to trick the search engines? It probably will cost you less to hire a good search engine optimizer, and your website will not get banned.
I was approached by someone offering a combination of doorway pages and link farming (another no-no!). He did not call them by those names, even insisting they were not doorway pages. He wanted a few hundred dollars a month. There's nothing like your friendly neighborhood mortician coming to call when business is slow and bearing his own special brew for you to sample.
Why are doorway pages bad? Because they try to cheat the rules. Cheating is bad, and search engines do not like playing with cheaters.
By the way, "doorway pages" should not be confused with "entry pages". I get lots of my traffic entering through one or another of my articles. But these are real articles with real content, designed for human eyes and optimized for the search engines. This is a good tactic, because it adds content (which is what search engines are looking for).
Hidden links and text, duplicate pages and doorway pages are just a few of the "clever" tactics that can land you in the "Search Engine Slammer". If you spend much time on the Internet, you'll be approached about many others sooner or later.
Here is a simple question to ask yourself: "Would this be helping the search engines deliver the best results, or would it be trying to cheat their rules?" If it feels a little funny, don't try it. Or ask someone who knows.
Search engines are your friends. Be nice to them, and they'll be nice to you. You might just land yourself a berth atop Mount Google.
David Leonhardt is an effective, professional seo consultant and a website marketing consultant. For a free quote, call 613-448-3931, or send us an email.
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More SEO News
Seo Creation Lab keeping you informed on SEO news. New information and stories you might have missed. Visit our site for more news and tips updated daily.
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NEW CHANGES
The new additions are coming. This was announce at the emetrics summit. The are going to be some new applications added to Google analytics. There will be a report on how your users interact with you media on your site also there will be a report on your back links providing info on what links your users use where they go from your site. There are a couple more that are going to be in beta testing first. These new reports are going to be fantastic. For more information you can read the Google analytics blog. If you need some help with your analytics Seo Creation Lab can provider you this service. Setting up your account placing code in the proper location and explaining what this information means and how it relates to your site and how to use it to promote your site to your target market.
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